Golden Circle wanted to enhance its online initiatives and achieve the following goals:
• Raise the visibility of the
Golden Circle website (www.goldencircleinc.com) and drive customers to purchase tickets online
• Encourage customer loyalty and reasons for customers to return to the website.
• Increase revenue of ticket sales through e-marketing and create a full site that showcases the various types of entertainment and sports events that
Golden Circle has access to.
• Utilize today’s Internet e-Marketing strategies, such as Opt-In emailing, search engine positioning, e-commerce and online database to increase and efficiently leverage the Internet’s technology.
Solution
CIS Media developed a website for
Golden Circle that was over 400 pages deep, allowing the customers to search, view and purchase tickets online to various “hard to get” sporting and entertainment events. Rich with information, the website has a user-friendly interface and an easy-to-use shopping cart. As events would change frequently,
CIS Media also provided
Golden Circle with a dynamic content editor, making it easy for their staff to update and change monthly events and featured articles.
Corporate Solutions