Golden Circle Tickets
A Worldwide Entertainment Broker
Golden Circle Inc. is a worldwide entertainment
and sports ticket broker that caters to both the general consumer
and to Corporate America. Golden Circle provides access to
entertainment and sports events with high-end service and
unique customized entertainment packaging. When Golden Circle
first approached CIS Media, they had an existing website that
only generated 2% of their 2 million dollar business. The
other 98% was through traditional marketing. Golden Circle
wanted to increase the amount of sales through the Web and
thereby increase their revenue.
Golden Circle wanted to enhance its online initiatives and
achieve the following goals:
- Raise the visibility of the Golden Circle website (www.goldencircleinc.com)
and drive customers to purchase tickets online
- Encourage customer loyalty and reasons for customers
to return to the website.
- Increase revenue of ticket sales through e-marketing
and create a full site that showcases the various types
of entertainment and sports events that Golden Circle has
access to.
- Utilize today’s Internet e-Marketing strategies,
such as Opt-In emailing, search engine positioning, e-commerce
and online database to increase and efficiently leverage
the Internet’s technology.
Solution CIS Media developed a website for Golden Circle
that was over 200 pages deep, allowing the customers to search,
view and purchase tickets online to various “hard to
get” sporting and entertainment events. Rich with information,
the website has a user-friendly interface and an easy-to-use
shopping cart. As events would change frequently, CIS Media
also provided Golden Circle with a dynamic content editor,
making it easy for their staff to update and change monthly
events and featured articles.
Web Design and Technology Solutions:
- HTML & DHTML
- Java Script
- CGI Script
- Shopping Cart
- Graphic Design
- Web Content Editor
Marketing Solutions:
- Corporate branding
- eMarketing
- Link Affiliate Exchange
- Product Positioning and Writing
Golden Circle’s online presence was also raised through
search engine optimization and positioning of certain industry
keywords and phrases. In addition, the online shopping cart
has raised their visibility and potential revenue. As CIS
One continues to apply eMarketing solutions to Golden Circle,
the company is continuing to reach their goal of ranking
in the first page in search engines, for every city of every
state for sporting and entertainment productions. Through
high ranking placements and intuitive Web development geared
for marketing and purchasing, Golden Circle revenues generated
from their online sales has dramatically increased.
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CIS Media
626-568-2840
jeanette AT cismedia.com |
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