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Objective Jacob Maarse Florists
has been a southern California tradition since 1966
and has played a vital role in the community's rich
and vibrant history. For the last thirty-five years
Jacob Maarse Florists has provided flowers for weddings,
banquets, birthdays, bar and bat mitzvahs as well as
Hollywood productions (Beverly Hills Cop, for example)
and corporate events. Arrangements have appeared at
the Hollywood Bowl and are celebrated every year as
the bouquets grace the Rose Court of Pasadena's Tournament
of Roses Parade.
Jacob Maarse Florists did not feel they had substantially
penetrated their market outside of Pasadena, Los Angeles,
and surrounding areas. Realizing they needed an online
presence and a new strategy for their sales and marketing
efforts, they sought the services of the CIS Media Design
Team to develop a Strategic Marketing Plan for web site
design, brand positioning and an integrated marketing
solution. Jacob Maarse Florists' immediate needs included
an online presence, an online cold fusion order form,
and local and national promotional strategies.
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Client Requirements
- Web Site Design
- Virtual Tour
- Graphic Design
- On-line Order Form and Database Integration
- Search Engine Optimization
Design and Technology
- HTML
- Virtual Tours
- Macromedia ColdFusion
- Java Script
- Java Technology
- Graphic Design
From the initial stages of analysis and understanding
of the client's needs, the goal for the CIS Media Design
Team was to create an online presence for Jacob Maarse
Florists' that focused on their special niche of elegant
floral bouquets and arrangements. A Coldfusion online
order form was created that would directly store client
information in a database for future marketing purposes.
The web site was optimized for web site search ability
in all major search engines such as Yahoo, Looksmart,
and Google.
Result The CIS Media Design Team was successful
in creating an online presence that displays the Jacob
Maarse Florists's business image as a high-end specialty
florist. A thorough optimization of the web site and
its content has improved Jacob Maarse's potential for
revenue generation exponentially. In addition, traffic
to the web site has increased and www.jacobmaarse.com
continues to be listed at the top of major search engine
categories for the online floral e-marketplace. Jacob
Maarse Florists is extremely satisfied with the web
site design and its marketing results and have received
many compliments for the site's design layout and ease
in usability. Their satisfaction with the web site has
lead to an interest in the development of a continued
relationship between CIS Media and Jacob Maarse Florists.
As a total solution design company, they have requested
our extended services for database development, computer
networking and e-Marketing promotions. We look forward
to a long-term relationship with Jacob Maarse Florists
and are thrilled about the role we have played in the
evolution of their dynamic e-commerce site.
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87 E. Green Street
Suite 303
Pasadena, CA 91105
TEL 626.568.2840
FAX 626.568.3298
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