The Beverly Hills Hotel wanted to enhance
its online initiatives and achieve the following goals:
- Create a branding experience that immerses customers in
the glamorous and sophistication of the The Beverly Hills
Hotel lifestyle and to encourage customer loyalty.
- Position The Beverly Hills Hotel ahead of its competitors
with an innovative and elegant online presence.
- Increase revenues and occupancy through online marketing
and create a rich site that promotes the luxury, experience
and opulence of this world famous hotel.
- Utilize today's Internet e-Marketing strategies, such
as Opt-In emailing, search engine positioning, e-commerce
and online database to increase and efficiently leverage
the Internet's technology.
Solution The Beverly Hills Hotel engaged the CIS
Media Design Team to develop a comprehensive solution
for its web site and corporate extranet. The solution
was designed to facilitate hotel management objectives
and implement scalable solutions and functionality, so
it's online presence can evolve over time based on user
needs and organizational objectives.
To meet The Beverly Hills Hotel's goals, the CIS Media
Web Design Team was contracted to redesign, aesthetically
enhance and engage potential web visitor. The database-driven
solution provides The Beverly Hills Hotel with dynamic
content, a user-friendly interface, and fully supported
communications platform.
Goals:
Through its enhanced online initiatives, The Beverly Hills Hotel
anticipates an increase in it's hotel occupancy rate, increase
in brand loyalty, and global promotion of the unique elegance
and glamour of the The Beverly Hills Hotel as well as its luxurious
affiliated hotels throughout the world.
In addition, the implementation of the eMarketing and
extranet provided a dedicated area for staff and management
to engage in knowledge and information sharing throughout
the organization. Once the redesigned web site is launched,
the number of visitors to the Beverly Hills Hotel web
site is expected to increase enormously.
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