Web site usability determines how easy and logical the web pages of a web site navigate and read to a typical viewer or target user audience. In more specific terms, " Usability is the broad discipline of applying sound scientific observation, measurement and design principles to the creation and maintenance of web sites in order to bring about the greatest ease of use, ease of learnability, amount of usefulness, and the least amount of discomfort for humans who have to use the system" - Mark Pearrow: Web Site Usabilty Handbook

From the above definitions, it is clear to see that web site usability is vitally important to maintain a captured audience. Functionality and the presentation of a site are meaningless if it is difficult to use. This is why CIS Media developers take the time not only to create web sites that meet client image specifications, but the usability of our products is also an important factor in the design process. Our goal is to find the right balance between design, functionality and pleasant user experience. The development of all our web sites and software applications are carefully planned and our team of experienced developers and usability specialists work closely with clients to ensure that their needs as well as the respective needs of their audiences are effectively met. This is accomplished by offering access to technical training and support on a variety of levels as well as professional market research services that can be applied to web site projects on both a large and small scale.