Solutions and Applications
CIS One Search Engine Optimization Solutions
Can potential clients find your web site?
Why doesn't our company's web site generate or drive new business or potential client inquiries?
There are virtually two billion web sites on the Internet. How would a typical potential client not familiar with your company's name or web site locate your company on the Internet? The potential client would likely use one of the more popular search engines to research and locate a service, product or information on the Internet. Current research estimates that approximately 83% of consumers who have Internet access will utilize a search engine to research and locate services and products. If search engines such as Yahoo, MSN and Google cannot locate your web site, your site is almost invisible.
How do Internet search engines locate and index my web site?
Internet search engines will not automatically position your web site. Your site must be submitted (preferably professionally and customized) to most of the frequently utilized Internet search engines. The search engines typically take one to two months to accept your company's web site
Will this increase the amount of hits on my web site?
Yes and No. Yes, it will enhance your web site's exposure, because having your site registered will enable potential clients to locate your web site by typing your company's name or web site url. However, will most of your new and unknown potential clients be familiar enough with your company's name or web site to search for it by name? Most likely not. It is imperative that you have professionals analyze, generate and test the "Meta tags" in your web site.
What are "Meta tags" and how do they increase the exposure of my firm's web site and business?
Meta Tags are used by search engines to accurately list your web site in their indexes. Meta Tags and keyword generation will allow search engines to index your site and substantially increase your firm's search engine placement. Remember, if your web site is not appearing in the first 3 pages of a search engine your web site is virtually invisible.
Ok, my web pages have professionally generated "meta tags" and have been submitted to the search engines--what happens?
How does having your web site appear in the first three pages of the popular search engines sound? You will substantially increase the number of potential and high quality leads that are specifically looking for services that your firm provides - Nationwide and Globally to your web site 24 hours a day, 7 days a week. The cost to acquire those leads compared to traditional marketing initiatives such as mailings, cold calls, and professional marketing services is substantially lower than the search engine marketing placements provided by CIS-One.
Why are inbound or outbound links important for high ranking?
Inbound and outbound links are critical for high page ranking because Google's ranking system weights the web page base on the number of quality links. The web page must link to other web sites that are also high ranking. Linking to marketing site is one strategy, for example, http://www.marketingtool.com is a web marketing site for web designers. By registering on the site, you are creating a high quality inbound links and will improve your company’s website ranking.
*We can guarantee search engine placement, but we cannot guarantee sales - that is totally dependent on your web site, your firm's capability and your position in regards to your competitors.
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Corporate Solutions